6 Great Website Copywriting Examples (And Why They Work)

Copywriting is an art and an algorithm. I think of it as an art insofar as it provides room for creativity. A creativity in a wide variety of media. Also, it’s like an algorithm because the processes are learnable.

Web copywriter is simply a title narrowed to online content copywriting process(es). Someone who makes effective website text, works within content marketing strategies, and who is worth copying seen in social proof.

The nature of good copy versus bad copy isn’t about good versus bad. It’s about…



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Scott Douglas Jacobsen

Scott Douglas Jacobsen is the Founder of In-Sight Publishing. Jacobsen supports science and human rights. Website: www.in-sightpublishing.com